Johnson-Powell can promote custom designed services for specific projects:
Personal attention to every detail of your campaign is our priority. We will negotiate and manage any equine marketing activity on your behalf, freeing you to deal with the day-to-day management of your business. Whether you require regular PR support to build your brand and develop its momentum in the market place, or a short-term project or event, we will offer a cost effective package to help achieve your business objectives.
Working with you to gain a full understanding of your equine business objectives, we will formulate an effective campaign that works within your budget. This could include advertising, editorial or product reviews.
Advertising backed up with PR ensures regular exposure in the media. Following detailed consultation, we will plan an advertising campaign from concept to design and publication.
Maintaining the momentum with regular press releases, accurately targeted to the right media, we will raise awareness and recognition of your product or brand. Our in depth knowledge of the equestrian industry enables us to:
• Write interesting and accurate press releases that are attractive to editors for special features, product reviews and news pages.
• Target the right audience through equine industry trade and consumer magazines, local or national press, radio and television to generate a cost effective response to your marketing budget.
• Regularly brief journalists to provide them with the information they need.
Promotions to get your product or service recognized in the marketplace, product launches and packaging can be incorporated into activities that will successfully raise awareness and promote your product.
Special Events and Promotions
We can develop and implement creative marketing initiatives including sponsorship, newsletters, direct mail, website and internet opportunities, all geared to the multi-billion dollar equine industry.