Founder and Coordinator of the National Equine Economic Sumitt (2007-2008) brought together policy makers from around the country to discuss how to elevate the horse industry with individual communities. We coordinated the event from start to finish.
Marketing consultant to thoroughbred racing organization, TOBA. Johnson-Powell developed a plan to increase exposure for state thoroughbred racing interest through press exposure, social media and special events.
Developed marketing and public relations program for retail tack shop, including web page development, social media, special events, sales and marketing planning, press releases, new corporate identity.
Writer for several equine publications on topics including equine economics, policy and even a monthly humor column. Co-editor of local coffee table format book promoting horse country.
Instructor for community college Equine Marketing courses. Developed curriculum for equine business related courses.
Developed Equine Tourism
Horseman's Rate for lodging establishments, signage for businesses catering to equestrian tourist, articles submitted for travel magazines.